User Experience is Not UI, Usability, or Customer Experience
User experience is becoming increasingly important in the tech and business world today. There isn’t a standard definition for user experience, however, and people often confused user experience with other terms. Below are 3 things user experience is not.
User experience is different from user interface
User experience design and user interface design are two words people often mix up. However, these two words should definitely not be confused with each other. While user experience designers figure out the steps of how a customer would use their product, user interface designers try to establish an emotional connection with the customers. In another words, UX designers get the users to their end goal of using a certain product in the simplest way possible, while UI designers add the fine-tuning touches to make the users feel good about a certain product. Sometimes, people view user interface as part of user experience since user experience can also be defined as all the aspects in which a user interact with a certain product.
User experience is different from usability
Usability is something user experience designers have to keep in mind in the process of their work. Usability is the effectiveness and efficiency in which users achieve a certain goal or goals in the process of their interaction with the product. However, whether a user was able to use the product successfully is different from whether or not he or she is satisfied with the product. That is where user experience comes in.
User experience is different from customer experience
User experience is product specific, while customer experience extends to the brand and to the whole company. As an example, a customer may be satisfied with a certain product he or she got from the store, but may be unhappy with the store due to bad customer services, long lines, etc. Both, of course, are important to a company and should be a company's focus if it wants to create a customer-centric business.
Sources:
https://careerfoundry.com/en/blog/ux-design/5-big-differences-between-ux-and-ui-design/
http://usabilitygeek.com/the-difference-between-usability-and-user-experience/
